Analyst predicts a cheaper Apple TV by the end of 2022

Analyst predicts a cheaper Apple TV by the end of 2022

By the end of the year, there could be an Apple TV that actually competes with Roku and Amazon. According to analyst Ming-Chi Kuo in a tweetApple would launch a new Apple TV in the second half of 2022 “that will improve the cost structure.”

It’s damn time.

Apple currently sells three Apple TV models. Its 4K Apple TV is available in 32GB and 64GB capacities, priced at $179 and $199, respectively. That’s a good deal for what you get from the 4K Apple TV. Aside from Nvidia’s Shield line, no set-top box really offers the same support for a wide range of home theater standards and formats as the Apple TV 4K. It is the gold standard for professional home theater installers and is particularly praised for its EDID capabilities.

EDID, or Extended Display Identification Data, basically tells your set-top box, Blu-ray player, or other device what type of display you’ve connected it to. Devices that do bad EDID handshakes might try to play HDR content if your TV doesn’t support it, or worse, think your TV can’t HDR and deny you the sweet dynamic range you’re probably paying for to have. Roku, Amazon, and many other set-top boxes can be pretty lousy at these handshakes, giving your TV the best quality signal it can handle from a given streaming source. Apple gets straight to the point.

But while the more budget-friendly Apple TV HD has the same EDID handling, it lacks all the other extras that make the 4K a must-have for home theater nerds. It only supports up to 1080p and at $149 it’s a terribly poor buy. You’re better off saving your money for a bad buy.

Which is a problem for Apple. The company wants to sell you its services, including Apple Fitness (which only works on Apple devices) and Apple TV Plus. It’s worked diligently with other set-top box vendors and TV manufacturers to bring these products to their devices, but that’s really not enough to compete with Roku and Amazon, who both have set-top boxes , which start at well under $50 and most have the same features as the $149 Apple TV HD.

An Apple TV Stick that starts at $99 or less with AirPlay 2 support, that excellent EDID processing, and the ability to handle fitness would be much more appealing. That’s priced closer to the sticks offered by Roku and Amazon. It would still be more expensive, but at least under $100.

But any cheaper Apple TV would still ask me – what the heck is the point of the Apple TV HD then? To simply separate money from the wallets of people who are not careful? With its high price and lower resolution, it doesn’t make much sense as a product at the current price point. Eventually, the price could drop below $100 and a new device with 4K support could take its place in the middle.

Kuo’s tweet doesn’t really offer any clarity as to where this new device would sit in the Apple TV lineup, so it’s unclear at this point. (If you really do know, feel free to message us at tips@theverge.com.) It could even replace the Apple TV HD entirely.

Whatever this potential new product ends up being, let’s hope it’s cheaper than current offerings and that it has a better name. We have Apple TV 4K, Apple TV HD, Apple TV Plus and the Apple TV Up Next app; If we add Apple TV Stick or whatever to the lineup, I’m really worried about Google’s search algorithm when people google “Apple TV”.

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