Cheaper Apple TV is coming this year, says Kuo

Cheaper Apple TV is coming this year, says Kuo

Reliable Apple analyst Ming-Chi Kuo has a bold prediction for the future of the Apple TV. In a new report today, Kuo says Apple will launch a more affordable Apple TV model in the second half of this year. The focus of this new model will be on improving the “cost structure” of the Apple TV.

Cheaper Apple TV on the way

As it stands today, the Apple TV 4K starts at $179 for 32GB of storage, with a 64GB model also available for $199. Apple also still sells the previous generation Apple TV HD for a whopping $149 with 32GB of storage.

Kuo explains that a new Apple TV will come in the second half of the year “that improves the cost structure”. Guo says:

Apple will launch a new version of Apple TV in 2H22, improving the cost structure. I think Apple’s aggressive strategy of integrating hardware, content, and services amid the recession will help close the gap with its peers.

Kuo’s contribution is relatively vague, so we don’t know much more about what to expect from a more affordable version of the Apple TV. Ideally, it’s far more comparable in price to products from competitors like Roku and Amazon.

9to5Mac’s take

Apple last updated the Apple TV 4K in April 2021, keeping the price but adding a new Siri Remote and an updated A12 Bionic. The Apple TV is far more expensive than competing products in the streaming accessories industry, despite being more powerful.

Apple has long said that the more powerful chip in the Apple TV helps it serve as a sort of gaming console, especially with the introduction of Apple Arcade. However, despite Apple’s best efforts, the Apple TV hasn’t really caught on as a gaming device.

One possibility is that Apple will launch a cheaper variant of the Apple TV alongside the Apple TV 4K. As Apple pushes to get Apple TV+ into as many homes as possible, a cheaper version of the Apple TV that focuses solely on streaming services is a key part of the strategy.

On the other side of the pricing structure Bloomberg also reported that Apple is developing a version of the Apple TV with a built-in HomePod speaker and camera for FaceTime. That would certainly be more expensive than even the current Apple TV 4K.

What are your hopes for a cheaper version of the Apple TV? How much would you be willing to pay? Let us know in the comments.

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