The promotional push for Mr. Morale and the big steppersKendrick Lamar’s first (non-Soundtrack) album in five years continues at a fast pace this weekend, with Lamar releasing an intense new video for N95” today. The song, the second track on the first volume of the new album, shines It’s about reflecting on the weird places our culture has drifted to in recent years – including lines about “break culture”, “made up streams” and a whole bunch of things that feel like very much Fears of the COVID Era. The video, on the other hand, is a collection of images that tend to be religious, beginning with a shot of Lamar being crucified invisibly over rolling waves and containing a whole series of quick cuts. Also: A car flies into a row of chairs at one point, which is a pretty exciting decision from Lamar and co-director Dave Free. And alsoas it repeatedly reminds you with on-screen text: “This shit hard.”
Mr. Morale and the big steppers was released on Friday with largely positive ones Reviews keep coming for the Damned (and Black Panther: The Album) follow up. (Though the album comes from a fairly small base of reviews at this point, it’s currently rolling out to unanimous praise on MetaCritic.) Among other things, the album attracted attention for “Auntie Diaries,” a song in which Lamar raps about his love for two trans family members; The track has received praise from some quarters for its message of love and acceptance, while also drawing criticism for the language Lamar uses.
The 18-track, two-volume album’s collaborators include Ghostface Killah, Pharrell Williams (in songwriting and production capacity)Beth Gibbons and more. lamarwho recently showed up at Coachellawho supports his cousin Baby Keem (who also appears on Mr Morale)– has announced that he will be going on tour (“The Big Steppers Tour”) in support of the album, beginning in June, with 65 dates currently on the schedule.