Steph Curry unveils the Curry 10 sneaker with adorable help from Riley

How time passes.

In a Friday afternoon tweet, Steph Curry unofficially unveiled the Curry 10 to help celebrate her daughter Riley’s 10th birthday (Riley’s actual birthday was July 19).

For context, Riley helped Steph pick Under Armor when he was a sneaker free agent in 2013, despite being courted by Nike and Adidas. It makes sense that Riley would be one of the first people to see the Curry 10 besides Steph himself.

ESPN’s Nick DePaula also spotted Steph wearing the Curry 10 in his camp.

The Curry 10 is Steph’s 10th signature sneaker with Under Armor and he is only the 10th player in NBA history to earn 10 signature sneakers. The other nine are Michael Jordan, Kobe Bryant, LeBron James, Carmelo Anthony, Chris Paul, Allen Iverson, Kevin Durant, Kyrie Irving and Derrick Rose.

It’s also important to note that while the Curry 9 was the most recent shoe, Curry wore the Curry 4 FloTro en route to his fourth NBA championship. The Curry 4 FloTro combines the upper of the Curry 4 and the tooling of the Curry 9 (midsole, cushioning, outsole).

In 2020, Under Armor launched the “Curry brand”, as a competitor to Nike’s Jordan brand. Additionally, Steph’s previous sneakers are also going “retro,” meaning the first handful of models are re-released with newer technology.

That said, the Curry 10 is a technology evolution of the Curry 9, featuring Under Armor’s Flow cushioning in the midsole and what appears to be a mesh upper.

Speaking to Sports Illustrated’s Jarrel Harris about the Curry 10, Steph said there was a “sense of completion” and there was also a constant evolution in terms of technology and innovation with the Currys. 8, 9 and 10. Steph added that acknowledging the past is important as well as paying attention to the present.

“I like that we can make sure the 10s are highlighted, but also bring in the retros and the lifestyle stuff,” Curry said.

RELATED: Petty Steph Has a Great Response to James’ ‘One-Dimensional’ Take

Expect Steph and Under Armor to release more images and official information on colorways, pricing and availability in the coming months.

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