The Dallas Mavericks shouldn’t bring back the cowboy hat logo

Everyone agrees that the Dallas Mavericks are in serious need of a name change. Well, everyone except Mark Cuban. They have sported the blue and white horse logo for over twenty years. The uniforms remained essentially the same. Something has to change.

Some fans are clamoring for a throwback to the cowboy hat logo of the 80s and 90s. 90s logos are all the rage right now, as evidenced by the Detroit Pistons bringing back their teal jerseys. I am here to convince you that this is not the way.

The eighties, the first decade of the Mavericks’ existence, were quite successful. Dallas has made the playoffs five times in ten years and has made the first round three of those five playoffs. This era gave birth to some of the Mavericks legends we still talk about today, like Rolando Blackman, Brad Davis, Mark Aguirre and Derek Harper. It is the second most successful run in franchise history, outside of the 2000s run which ended in a championship.

Unfortunately, the 90s destroyed all of the pristine vibes the cowboy hat logo had gained throughout the 80s. The Mavericks never posted a winning record in the 90s. That’s right, Dallas ended below 0.500 for an entire decade. They won 24 games combined in 1992-93 and 1993-94.

They drafted a trio of talented young players in Jim Jackson, Jason Kidd and Jamal Mashburn, only to see them all leave without finding success. The Mavericks in the 90s were the epitome of bad basketball. They were the Sacramento Kings before the Kangz existed.

The cowboy hat logo has become synonymous with loss.

Dirk Nowitzki arrived in 1998 and Cuban bought the team soon after. The new owner changed the logo and color scheme to what essentially remains today. The change to the blue and white horse logo came just as the Mavericks became an NBA powerhouse.

Going back to the cowboy hat logo harkens back to a time when all the Mavericks did was lose. It’s an important piece of their history, but it should stay there. Luka Doncic brought a new era of basketball to Dallas, and he deserves his own style. The Mavericks need a logo that reminds us all of Luka Magic when we see him in a decade, just like the horse logo evokes memories of Dirk Nowitzki dominating in the 2000s.

A new logo should embrace the future, not the past or the present. Make it happen, Mark.

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